Southern Jewlz Fall Editorial Shoot

A few weeks ago, we met up with an amazing creative team and shot the Southern Jewlz Fall 2012 fashion line. We absolutely love and look forward to any opportunity we get to collaborate with this group of talented individuals. This is the third major editorial shoot we've done for Southern Jewlz and we are so excited to share these images with you.

It's been really fun to watch the fashions of Southern Jewlz evolve, even in the short year that we've been photographing them. Lots of people know about Southern Jewlz, but what you might not know is that the owner, Randa Yezak, started this now-thriving business in her own college living room. Here we are, years later, and Southern Jewlz is a household name (at least in our area of Texas it is) and the once-living-room-bound business now has a boutique in College Station and an online storefront as well. Not to mention the 25,000+ Facebook fans.

While I originally met Randa mainly because she went to college with Luke, as time has gone on, I feel like we're in this together. We both started our businesses around the same time and there have been countless phone calls and e-mails bouncing ideas back and forth, and sharing both the happy times and the growing pains of entrepreneurship.

So, without further adieu, we are excited to share the Southern Jewlz Fall 2012 Lookbook. We couldn't be more proud to be the photographer for this exciting shoot! Thank you Randa, and we can't wait to work with you again for the Spring line!