ABOUT THE WEEKEND SNAPSHOT SERIES: It’s our weekend ritual. Every Friday before shooting a wedding, we spend a few hours feasting on inspiration: glossy magazine spreads, favorite Instagram feeds, wedding site editorials, ads for luxury brands, Sprinkles’ cupcake window displays…. It ensures we arrive at every wedding fueled by fresh ideas. Now, we’re bringing a delicious bite of inspiration to you. Start your wedding weekend with a Luke & Cat Weekend Snapshot. The icing on the cake? The hands-on, how-to advice that accompanies each photo. Sweet!

View others in this series:

• Weekend Snapshot #1 Bookend Those Bridesmaids
• Weekend Snapshot #2 At The Reception
• Weekend Snapshot #3 Best of Both Worlds

A Classic Toast

Champagne wishes and caviar dreams! Today, we toast to this classic photo - the champagne flute portrait. This is one of our most valued shots - and there’s more than one way to enjoy it.

This photo always turns out to be one of our favorites of the day and usually is delivered in both color and - our favorite - black and white. This photo with both the bride and groom looking at the camera captures a timeless, iconic moment. And who doesn’t want to look timeless and iconic?

Love & Classic Toasts
(Two must-haves at a reception,)

Luke & Cat

We have been so excited for this wedding ever since Kelsey and Dustin booked us to be their wedding photographers. They planned a beautiful laid back day surrounded by all of their friends and family in Floresville. We wish them a lifetime of joy and happiness!

Love & Cheers,

Luke & Cat

Three identical items - one $34, one $39, and one $44. It seems logical that most people would reach for the most affordable one, but the truth might shock you!

Today we’re sharing an article that revolutionized the way we thought about pricing in our business. Turns out that what makes us tick when we’re spending money is not as obvious as one might think. The Psychology of Pricing covers several game-changing concepts including: avoiding “option overload,” using the right syllables, and applying the rule of nine.

Read it and share your thoughts in the comments below. Be sure to look for a few comments from us with some more of our favorite takeaways and how we applied them to our wedding photography business.  Like this one:

Make the Math Easy: Too much math can take the romance out of wedding photos.  If you're selling collections with 'savings' make sure to list the value of the collection vs the 'discount' collection price. And make the math easy. For example:

Collection 3:
A La Carte Price: $6000
Collection Price: $4000

Even after a glass of wine during a Meet & Greet, our brides and grooms can still easily calculate that the Collection Price will save them $2 grand.  We promise that this article is worth the read – literally.  It could make you lots more money.  We look forward to the discussion below. View More Here!

Let Sales Be Easy and Create Happy Customers,

Luke & Cat